Alex Ruiz

Partner

Alex is an experienced entrepreneur, software developer, and cybernetician. He has consulted across a range of industries, including manufacturing, healthcare, and renewable energy. He studied physics at MIT, and is a prominent Human-Computer Interactions theorist and researcher. His work has appeared in a number of high-profile publications, including Vox, Reuters, amongst others.

Donal Costello

Partner

A specialist in the design of Manufacturing Execution Systems, Donal holds a Masters Degree in Engineering Cybernetics. A former industrial processes director and head of analytics for a Fortune 500 company, he brings a wealth of experience in lean production techniques, project management and process improvement.

Ferdia O’Brien

Partner

Specialising in systems theory and organisational development, Ferdia studied Electrical Engineering before moving into research on comparative economic systems, cybernetics, philosophy, and psychology. He has led initiatives in strategy, governance, and process improvement and is an expert in Self-Determination Theory.

Thomas O’Brien

Partner

Thomas has over 25 years of experience working and consulting across a wide range of industries, including telecoms, IT, retail, marketing, banking, and media. A mathematician by training, his specialities include design technology, analytics, process improvement, cybernetics, and economics.